Cradle to Cradle is a new view on sustainable design, published in a book of William McDonough and Michael Braungart "Cradle-to-Cradle: Remaking the Way We Make Things".

In short they say that all used materials after their life in one product, can be useful in a new product. Moreover there should be no quality loss and all residuals should be reused or be climate neutral. This life cycle is than complete.... and waste is food.

Natur-elle is being charmed of this approach and tries next to a sustainable business also to design and produce her products according this principle. Which means that we are using our costly commodities, organic cotton, in a very economical way.

We are collecting all our fabric waste, which is being produced during the cutting and sewing process of our products. We do not throw this away but we are separating it in smaller and bigger pieces of fabric so that it can be useful for the production of new products. The smaller pieces are ideal as filling of cushions and baby toys. The bigger pieces of fabic are sewed together so that a new colourful fabric is being created, which is a wonderful new organic fabric for some of our products.

More information about Cradle-to-cradle you can find on:
www.cradle2cradle.nl